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April 2013 NPD: US videogame industry sales decline 25%

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Sales tracking firm The NPD Group has released its latest report on the state of the US videogame industry, this time for the month of April 2013, noting a 25 percent overall decline in generated revenue across hardware, software and accessories, down to $495.2 million compared to $630.4 million in April 2012.

NPD analyst Liam Callahan pointed out that the Easter holidays took place in March this year, as opposed to April in 2012, which Callahan says could have accounted for at least ten percent of the decline. In addition, when taking sale  in other segments of the market into consideration, Callahan wrote:

“When taking into account our preliminary estimate for other physical format sales in April such as used and rentals at $76 million, and our estimate for digital format sales including full game and add-on content downloads including microtransactions, subscriptions, mobile apps and the consumer spend on social network games at $267 million, the total consumer spend in April is $802 million.”

April 2013 Software Sales

Overall videogame software sales in the US during the month of April 2013 declined by 17 percent, down to $267.8 million compared to April last year. The sales chart in this market segment was led by Injustice: Gods Among Us, which NPD notes is the first time a fighting game has hit the top of the ranking since NetherRealm’s own Mortal Kombat in April 2011.

Dead Island: Riptide was the second-best selling title for April 2013 in the US, followed up by Bioshock Infinite, Call of Duty: Black Ops 2 and Defiance.

It’s not all doom and gloom for software sales, however, as titles that launched during the month of April 2013 – including Injustice: Gods Among Us, Dead Island: Riptide, and Lego City Undercover: The Chase Begins – enjoyed a 118 percent increase in unit sales, and a 130 percent increase in revenue compared to games released in April 2012.

April 2013 Software Sales Chart

- 1.) Injustice: Gods Among Us (PS3, Wii U, Xbox 360) – Warner Interactive
- 2.) Dead Island: Riptide (PS3, Xbox 360, PC) – Deep Silver
- 3.) BioShock Infinite (PS3, Xbox 360, PC) – 2K Games
- 4.) Call of Duty: Black Ops 2 ( PS3, Xbox 360, PC, Wii U) – Activision
- 5.) Defiance (PS3, Xbox 360, PC) – Trion Worlds
- 6.) Luigi’s Mansion: Dark Moon (3DS) – Nintendo – 140 000 units
- 7.) NBA 2K13 (PS3, Xbox 360, PC, Wii, Wii U, PSP) – 2K Games
- 8.) Skylanders Giants (PS3, Xbox 360, Wii, Wii U, 3DS) – Activision
- 9.) Lego City Undercover: The Chase Begins (3DS) – Nintendo –  94 000 units
- 10.) MLB 13: The Show (PS3, PS Vita) – Sony

April 2013 Hardware Sales

Videogame hardware sales in the US for the month of April 2013, however, fell by a whopping 42 percent, down to a dismal $109.5 million year-over-year. One possible reason for the continued declines is the knowledge of the next generation of consoles, due out in late 2013, but hardware sales have been on a steep downward spiral for months as demonstrated by a 38% drop in revenue from March 2013 to April 2013.

For the 28th month in a row, Xbox 360 was the best-selling home console with 130 000 units, making it 21 consecutive months that the console has remained the top-selling console in the US overall.

April 2013 Hardware Sales Chart

- Xbox 360: 130 000 (-44.9%)

April 2013 Videogame Industry Sales Totals

April 7th 2013 through May 4th 2013:

  • April 2013 Videogame Sales – $495.2 million (-25%)
  • April 2013 Videogame Hardware Sales – $109.5 million (-42%)
  • April 2013 Videogame Software Sales – $267.8 million (-17%)
  • April 2013 Videogame Accessory Sales – $131.4 million (-19%)


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