Why did you like Battlefield: Bad Company? Because DICE can’t figure it out

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What, exactly, did you like about Battlefield: Bad Company and its sequel, Bad Company 2?

The story and characters? The tighter, more focussed controls and multiplayer modes? The destructible environments?

What, exactly, did you like about Battlefield: Bad Company and its sequel, Bad Company 2? This is an important question, because if you know the answer and can tell DICE we may be one step closer to getting Bad Company 3.

Battlefield: Bad Company 2 Screenshot 5

Speaking to Eurogamer, DICE head honcho Karl-Magnus Troedsson says that the company gets questions about a new Bad Company all the time, with fans asking the developer to make Bad Company 3 instead of games like Battlefield: Hardline and even new core Battlefield games.

The thing is, DICE can’t seem to figure out why players enjoyed Bad Company so much, which has – at least in part – put plans to create a sequel on hold. Troedsson said:

“We take all this into account when we think about the future, and do franchise strategy. But there’s one thing that lingers with Bad Company that we’ve been asking ourselves: what is it that the people really liked about Bad Company?”

DICE knows which components of the games we all found enjoyable, but what was the magic sauce holding it all together? Troedsson continued:

“Some people say they found the multiplayer controls faster and more direct. Some people liked the single-player and the characters and the humour. People love different things about it. It’s starting to almost get to that place where, if we were to make a sequel to Bad Company, what would than even imply?”

“It’s scary to go back and try to remake an old fan favourite when actually no-one can really put their finger on what it is people love. Bringing back the characters and creating a great single-player out of that, sure, I can understand that.

“But some people say this: the Bad Company 2 multiplayer is the best you’ve ever done. Okay, why is that? It’s hard for people to articulate what that is, which is actually hard for us. It would be hard to remake something like that. Can we do it? Of course. We have our theories when it comes to the multiplayer.”

What Does the Future Hold?

So will we ever see another Bad Company game in the future? Troedsson provides the final word:

“Well you’ll have to wait and see.

“The Bad Company sub brand is something we hold very near and dear. We’ll take that into account when we think about the future.

“It’s never dead. You can always revive it, as with any TV series, movie or IP. It’s going to come down to, if people really want it and if a team inside my group really wants to build it, then sure.”


What did you most enjoy about the Bad Company games, and what would you like to see in a Bad Company 3?

Source: Eurogamer via IGN

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