Miyamoto: Nintendo’s sales numbers ‘have never been this bad,’ but that only makes them more determined

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The wavering fortunes of Nintendo following the release of the Wii U are well documented, and El33tonline has discussed the Japanese videogame giant’s financial problems at length, so we won’t dig into all of that again…

… except to say: Did you see Nintendo’s amazing line-up of Wii U games showcased during E3 2014? Phwar.


The thing is, Nintendo knows about its own financial woes all too well, and despite the 3DS going from strength to strength in 2013 and topping sales charts throughout the year, the Wii U is the problem.

Speaking to Kotaku, Nintendo’s legendary designer Shigeru Miyamoto admitted:

“Certainly we’ve had tough times before, but the numbers have never been as bad as they are now. In my years with Nintendo what I’ve found is that it’s always in those difficult times that we have a tendency to find that next new thing. And I think that maybe we’re seeing a little bit of that [now at E3].”

Darkest Before the Dawn

Miyamoto believes that the future lies in Nintendo’s younger designers who are now brimming with their own ideas, the result of which is one of the best surprises of E3 2014, Splatoon. Miyamoto said:

“We also have younger members of the team now, and they’re wanting to create their own games and have their own ideas. Splatoon is a good example of that. That’s being made by some very young members of the group. They’re having a lot of freedom to create the game that they want.

“And of course we just finished Mario Kart, and what’s now going on is that a lot of the people working on Mario Kart, their hands are free and they’re coming up with ideas and doing a lot of experimentation with what they can do with two-screen gameplay and they’re having a lot of fun doing that.”

Nintendo of America president Reggie Fils-Aime agrees that the Wii U’s future is secure, pointing to the success of the 3DS as an example:

“[…] we believe the Wii U has a very long life ahead of it. It’s got great content coming that will help define the platform. For us, we think the 3DS is a very illustrative example. It wasn’t just the price cut. It was having great content that started with Kart 7 and 3D Land and then progressed and created a larger and larger footprint.”

Miyamoto and Fils-Aime’s sentiments are nothing new, and of course the pair of Nintendo head honchos would want to instil confidence in the company going forward, but leading up to E3 – and during E3 this year, especially – there seemed to have been a major sea change in Nintendo’s strategy, demonstrated by the company’s regular ‘Nintendo Direct’ videostreams.

With Miyamoto publicly admitting that the Wii U is selling poorly, he and the team will be pulling out all the stops to turn their flagging fortunes around.

And besides… have you seen Nintendo’s amazing line-up of Wii U games that were showcased at E3 2014? Phwar.

Source: Kotaku

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