E3 2014: Nintendo announces Amiibo, a new ‘toys to life’ initiative for Wii U and 3DS

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In addition to bringing new ways to play games with new chances to share your gameplay experiences with friends, Skylanders and Disney Infinity are doing big business for Activision and Disney Interactive respectively, selling millions of figurines in the burgeoning ‘toys to life’ genre.

Nintendo signalled its intent to enter this market in early May this year, and this week at E3 2014 announced ‘Amiibo’ and a range of toys that will add extra features to new (and current) Wii U and 3DS games.


Launching later this year with the first wave of Amiibo toys (collectively referred to as ‘Amiibo’), and similar to Skylanders and Disney Infinity figures that store data and level up the more you use them, Nintendo’s initiative will let you add new characters and other unannounced features to upcoming games like Super Smash Bros. Brawl, Yoshi’s Woolly World, Mario Party 10 and Captain Toad: Treasure Tracker, as well as Mario Kart 8.

By simply touching an Amiibo to the Wii U GamePad, and making use of the controller’s Near Field Communication (NFC) technology, data will then be read and stored on that figure. Nintendo’s Bill Trinen explains just one of the uses of Amiibo with Super Smash Bros. in a great walkthrough video below:

Amiibo – E3 2014 Trailer

By the sounds of it, Amiibo is different to other ‘toys to life’ games in that the figures won’t be limited to just one game, and each toy will affect different games differently. Check out the upcoming first wave of Amiibo in the images below:

Amiibo Images

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Follow El33tonline’s continued coverage of E3 2014 for all of the biggest announcements from the show.

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