Console sales hit five-year low in Japan

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Japanese sales tracker Media Create has revealed that console sales hit a five-year low in the country for the week ending April 20th. During this period combined console sales fell to 67 383 units which represented a 12% decrease week over week and a 45% decrease compared to the same period last year.

Media Create attributed this concerning statistic to stagnant sales of both PlayStation and Nintendo consoles, with the poor performance of the two 3DS models being a major contributing factor. The sales tracker believes that during the period in question potential 3DS purchasers were holding out for a major new promotional campaign by Nintendo that got underway on April 26th whereby buyers receive a voucher for a free game alongside their 3DS purchase.

Media Create also suggested that low sales of platforms other than the 3DS can be chalked up to new releases such as Final Fantasy XIV: A Realm Reborn on PS4 failing to sell more than 50 000 copies during the week ending April 20th.

Another factor worth considering is that Japan’s national consumption tax jumped from 5% to 8% on April 1st thus pushing up the price of games and consoles. While a 3% price increase doesn’t fully explain this five-year low, it certainly could be a contributing factor to the low console sales Japan is currently experiencing.

What other factors could have contributed to console sales hitting a five-year low in Japan? Do you think the exponential rise of smartphone gaming is a big concern for Japanese console manufacturers and publishers alike? Let us know your thoughts in the comments.

Source: Siliconera

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