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Report: Xbox and PlayStation to officially enter the Chinese market

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With reports doing the rounds earlier this year that China’s long-standing ban on the official sale of videogame consoles in the region, both Microsoft and Sony have reportedly revealed plans to enter the market and sell Xbox and PlayStation in China.

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During a recent two-day IT summit in China this past weekend, Microsoft’s global vice president Zhang Yaqin said that “the company expects to launch the Xbox in China soon,” according to a report by Global Times, with plans to provide content suitable for Chinese users in the future.

In a separate report, Sony looks to be expanding its Japan/Asia division with the opening of a ‘China Strategy Department,’ said to be headed up by Takehito Soeda, Sony’s corporate communications manager in China.

Entering the enormous Chinese market could help Sony and Microsoft tap into a gaming industry worth 84.2 billion yuan ($13.6 billion), as tallied by Beijing-based market research firm, Analysys International – an industry that is predicted to grow to 109.3 billion yuan ($17.6 billion) in 2014.

Competition For Xbox and PlayStation in China

It won’t be an easy fight for Sony and Microsoft, though, because according to Analysys International price-sensitive consumers in China are more likely to buy less expensive gaming devices developed by companies local to China, including Huawei and TCL, both of which are reportedly already working on their own home consoles due for release this year. Huawei’s device in particular, the TRON, will launch at a price of less than 1000 yuan (roughly $160) per unit.

How do you think Sony, Microsoft and even Nintendo entering the Chinese gaming market would affect the global videogame industry?


Source: Global Times


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