A new Xbox boss has been chosen – what are his plans for the future of Xbox?

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Following the departure of Marc Whitten who previously served as chief product officer of Xbox at Microsoft, long-time Microsoft Studios vice president Phil Spencer has been named ‘Head of Xbox,’ and will take on a leading role in Microsoft’s gaming business while heading up Xbox Live, Xbox Music, Xbox Video and Microsoft Studios.

But what are his plans for the future of Xbox?


In an interview with Polygon, the new Xbox boss made it clear that games and gaming services will be at the core of everything his team does going forward:

“With me you’re going to get a focus on gaming first and a best platform to play games on,” said Spencer. “It’s not a focus we ever lost but it’s one I’ll be accentuating at Microsoft. It’s really going to be a gaming-led focus with Xbox and my new role allows us to execute on that.”

Spencer says that his appointment as Xbox boss “shows a commitment” by Microsoft to games and the Xbox brand: “Xbox is a gaming brand and [Microsoft] took the person who was at the head of the gaming franchises to lead the Xbox team,” he said.

While speaking with gamers, as well as listening to conversations taking place on Twitter (where he is very active) and following major events and announcements, Spencer says that the most requested comeback is the continuation of the legendary Shenmue series by Yu Suzuki and SEGA, while questions surrounding Halo, upcoming games and plans for Xbox in Japan are at the top of people’s minds:

“As the conversation with the customers today centres around the content that we have, that’s the majority of my focus. And we’re talking to developers about the next thing they want to be doing on Xbox,” Spencer confirmed.

A Long Road to Go For the New Xbox Boss

While Spencer is excited to use his new role to take Xbox to new heights, he admits that there’s still a long way to go, but the future for console gaming as a whole is very bright:

“We’re early on in the console generation, and obviously Sony’s having a great launch,” he said. “Console gaming is doing incredibly well right now. Six months ago, everybody wondered if console gaming was dead… but this is a long, multi-year generation and my fundamental belief is that great games create the best platforms.”

He also says that Xbox has “the best line-up of content in a long time” in place to be shown and revealed at E3, as well as later this year at Tokyo Game Show (and presumably gamescom in Germany, too):

“You will hear much more as we head into E3, but we are at the beginning of an incredible new chapter for Xbox and I can’t wait for the days and years ahead,” Spencer wrote on the Xbox news blog. “This is going to be fun.”

What do you think of the appointment of Phil Spencer as ‘Head of Xbox’ and do you think his ‘gaming first’ strategy will help Xbox One gain ground on PlayStation 4?

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