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El33t’s Question of the Day: How should game publishers handle leaks and rumours?

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El33tonline Question of the Day

In this grand old industry we call ‘videogames,’ news leaks and rumours are part and parcel of the whole show. Of course, publishers and developers aren’t always very keen to talk about games that they’re not ready to announce yet even when leaked evidence clearly points to the existence of this or that title.

We’ve seen Bethesda Softworks handle a round of rumour milling very poorly when a fan started a fake teaser site for the supposed reveal of Fallout 4, but more recently we’ve also seen Ubisoft announce Assassin’s Creed: Unity well ahead of schedule because of an undeniable leak. Just yesterday, and also following a rumour, Deep Silver confirmed ‘Metro Redux,’ a compilation of Metro 2033 and Metro Last Light for next-gen consoles.


How should game publishers and developers handle the eventuality of leaks and rumours? Should they simply acknowledge the games and announce them officially later, or continue to lock them behind “We do no comment on rumour or speculation” comments until they’re ready?


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