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What is Angry Birds: Stella?

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Rovio Entertainment has today announced Angry Birds: Stella, which the company says is “all about inspiration, empowerment and other real issues,” but what is it, exactly?

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Starring Stella and friends (said to be “a group of feisty characters with a shared love for fun, adventure and creativity”, Angry Birds: Stella will introduce parts of the Angry Birds world that fans haven’t yet seen before, and as Rovio CEO Mikael Hed explains it, the story of Stella will “evolve across physical and digital” – here’s Hed:

“Angry Birds Stella is breaking the mold by introducing strong, passionate characters who really stand for something, while adding plenty of action and reality into the mix. The Angry Birds Stella story will live and evolve across physical and digital, bridging them in fun and innovative ways. Stella and her friends are here to stay, with plenty of adventures ahead of them.”

But… what is Angry Birds: Stella? It’s everything, from games and animation, to toys, books and “other retail products” that Rovio says is here to stay with more to come “for many years.”

Hopefully Rovio is able to clear things up a little better in the future as more information on Angry Birds: Stella is released, but for now we can at least guarantee that it’ll show up as a videogame of some description, with a wealth of merchandise surrounding the property in the future.


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