November 2013 NPD: Microsoft responds touting Xbox One ‘fastest-seller’ status

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On the back of The NPD Group’s sales report for the month of November 2013 in the US, the top three console manufacturers have responded to the data with their own statements – here is Microsoft’s response.


Following the reveal that Xbox One managed to sell two million units in eighteen days, Microsoft has announced today that the machine has become the fastest-selling console for the month of November 2013 having sold 909 132 units in the first nine days of availability, averaging 101 000 units per day, beating the PlayStation 4 to the title.

Microsoft additionally released a few related numbers:

- Total retail spend on the Xbox platform (Xbox One and Xbox 360) in November (hardware, software and accessories) reached $1.21 billion, the most for any console in the U.S.
- During the month of November, Xbox (Xbox One and Xbox 360) held five of the top 10 spots on the console game title list.
- During the month of November, Xbox One sold nearly three times as many units compared to Xbox 360 in the U.S. during its November 2005 launch.

According to Microsoft, for every Xbox One console sold in the US customers have bought two games. The official statement once again made mention of the fact that Xbox One is sold out at most retailers around the world, and “consoles are flying off store shelves faster than they can stock them,” but Microsoft is “working hard to meet consumer demand, delivering consoles to retailers as fast as possible to ensure everyone has an opportunity to experience everything Xbox One has to offer this holiday season.”

Is the title of ‘fastest seller’ a meaningful distinction in the competitive world of console sales numbers? Is it a good indicator of future success?

What do you make of the latest sales results in the US? Here’s what the other platform holders have to say:

- November 2013 NPD: Sony responds with celebratory PS4 video marking biggest launch of all time

- November 2013 NPD: Nintendo responds with strong 3DS sales and quality software

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