EA has announced a multi-year partnership with popular racing personality Ken Block and Need for Speed.
The deal will see Block becoming the Racing Advisor for the series, while Need for Speed will sponsor Block and his Ford Fiesta ST 2013 racing car as well as work with him on the release of Gymkhana Six, the next video in Block’s viral video franchise which will be released on November 11th.
“Partnering with EA and Need for Speed is a natural fit for our team. I feel like we both have the same goal in mind — to let people live out a fantasy of really pushing the limits of what you can do in the driver’s seat,” said Ken Block. “It’s that special mix of fast-pace, raw speed and over-the-top fun, which has made the Gymkhana series a success, and something the Need for Speed games capture really well. We’re both excited to show you how we’re taking things to a new level in Gymkhana SIX in just a few weeks.”
Marcus Nilsson, Executive Producer of Need for Speed Rivals added, “I couldn’t think of a more exciting and more appropriate partner to have for Need for Speed. Ken’s a true master of drifting, handling, and really turning the streets into a playground for cars. We were already huge fans of his at Ghost, and we know he will be a great asset in helping us provide gamers the most adrenaline-filled and fun racing experience in the industry as we move forward.”
The latest installment in the Need for Speed series, Rivals, will be available on November 19th in North America with Europe following on November 22nd. It will be released across the PlayStation 3, Xbox 360 and PC platforms, and will also be available for the Xbox One and PlayStation 4 when those consoles launch.