Grand Theft Auto V was always expected to be a sales phenomenon but Rockstar’s parent company, Take-Two Interactive, has now outlined just how successful the game was during its worldwide launch day on September 17th.
GTA V broke the record for the highest first day retail sales of any title in the history of Take-Two and the Grand Theft Auto series by achieving a first day sell-through of more than $800 million worldwide. This figure excludes digital sales on the PlayStation Network where the game was a Day 1 Digital title.
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence,” said Strauss Zelnick, Chairman and CEO of Take-Two.
“Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8 300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’. We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch.”
Have you read El33tonline’s in-depth retrospective article looking back at the Grand Theft Auto series? It has some classic trailers and sales numbers for you to peruse amongst the nostalgia – read it here.