The rivalry between EA and Activision ahead of the annual gamescom videogame event in Cologne, Germany is historied and fierce as both companies attempt to win the hearts and minds of the city with enormous advertising banners, year after year.
As El33tonline took a tour around the Koelnmesse ahead of gamescom 2013, we found that this rivalry is a little more polite this year but once Battlefield 4 and Call of Duty: Ghosts release at the end of the year, the gloves will well and truly be off.
Look over just some of the videogame banners making an appearance outside of the Koelnmesse this year and where they’re positioned, and we’ll be showing you what the inside of the cavernous venue looks like this week, too:
gamescom 2013: Koelnmesse and Street Signs
El33tonline at gamescom 2013: Koelnmesse Entrance No. 2
We’ve scoured a few more streets and locations in Cologne in search of gamescom celebration and general tomfoolery in the city, so look over our pre-show photos and videos to get an idea of what we’ve been seeing and doing ahead of the event:
Join El33tonline this week for our coverage of gamescom 2013 taking place in Cologne, Germany starting August 21st through to the 25th, and beyond.
El33tonline is at the event again this year, so be sure to follow us on Twitter and Facebook to keep up-to-date with all of the most important news and announcements, as well as our photos, videos and previews from the show.