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Microsoft responds to March 2013 NPD results, Xbox 360 is No. 1 again

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As always, Microsoft was extremely quick to respond to the latest US videogame industry sales report, this time for the month of March 2013, pointing to the chart-topping performance of Xbox 360, dominant market share and future experiences.

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For the 27th month in a row, Xbox 360 was the top-selling home console in the US and sold 261 000 units during NPD’s five-week reporting period in March 2013 – here are the rest of Microsoft’s NPD highlights for the month, all sourcing The NPD Group’s original data:

  • Xbox 360 sold 261,000 units in March, maintaining the number-one console spot in the US

  • Total retail spend on the Xbox 360 platform in March reached $402 million, (hardware, software and accessories), the most for any console in the US

  • During the month of March, Xbox 360 held six of the top 10 console game titles including: Bioshock Infinite, NBA 2K13, Gears of War: Judgment, Tomb Raider, The Walking Dead: Survival Instinct and Call of Duty: Black Ops II.

The horn tooting didn’t end there, as Microsoft wrote in a statement:

“Entertainment experiences on Xbox LIVE continue to grow as Xbox introduced its newest app this week, Flixster. The service, available for Xbox LIVE subscribers in the US, is one of the most popular apps for movies, allowing users to buy and rent thousands of titles, check out local theater show times and access movie scores from Rotten Tomatoes.

“And, Xbox Tournaments with Virgin Gaming launched earlier this month exclusively on Xbox LIVE, bringing gamers free-to-enter gaming tournaments for popular games including FIFA 13, NBA 2K13, Madden NFL 13 and NHL 13, with many more titles to come.”

Are you happy to see Microsoft taking the victory (again) this month in the US, however hollow it may be during an exceedingly poor month of consoles sales?


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