February NPD: US videogame industry sales drop 25%, Dead Space 3 and Xbox 360 top the charts

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US sales tracking firm The NPD Group recently released its latest report on the country’s videogame industry, with sales results for the month of February 2013 across the categories of hardware, software and accessories.

Even in the light of February being a shorter reporting period than usual, the latest NPD results don’t paint a very rosy picture for the US videogame industry, with a whopping 25% year-over-year decline in generated revenue compared to February 2012.

Total revenue for the month of February 2013 topped out at $810 million, compared to $1.06 billion last year, with sharp drops in all categories including the seemingly buoyant accessories market segment, and despite the release of a number of new titles.

Activision’s Skylanders business is still going fairly strong, however, as noted by NPD analyst Liam Callahan, who said:

“When combining the dollar value of Skylanders software as well as accessories, this property has generated over $600 million in the US since launching in October 2011, and sold $35 million in February alone. It will be interesting to watch how this dynamic of physical goods delivering digital content evolves with the launch of Disney Infinity later this year.”

February 2013 Software Sales

For the month of February 2013, software sales in the US videogame industry dropped by 27 percent, down to $369.9 million, with big hitters like Dead Space 3, Crysis 3 and Aliens: Colonial Marines all debuting on store shelves during the month.

Commenting on the comparison between this and last year’s February software launches, Callahan said:

“Though there was the same number of February launches in the top ten ranking as last February, collectively, February launches performed worse than last year with unit sales down 30 percent.”

February 2013 Software Sales Chart

  • 1.) Dead Space 3 (360, PS3, PC) – Electronic Arts
  • 2.) Call of Duty: Black Ops II (360, PS3, Wii U PC) – Activision Blizzard
  • 3.) Crysis 3 (360, PS3, PC) – Electronic Arts
  • 4.) NBA 2K13 (360, PS3, Wii, Wii U, PSP, PC) – Take-Two Interactive
  • 5.) Metal Gear Rising: Revengeance (PS3, 360) – Konami
  • 6.) Aliens: Colonial Marines 2013 (360, PS3, PC) – Sega
  • 7.) Just Dance 4 (Wii, 360, PS3, Wii U) – Ubisoft
  • 8.) Far Cry 3 (360, PS3, PC) – Ubisoft
  • 9.) Sly Cooper: Thieves in Time (PS3, PSV) – Sony
  • 10.) Madden NFL 13 (360, PS3, Wii, PSV, Wii U) – Electronic Arts

Outside of the Top Ten

  • Fire Emblem: Awakening (3DS Retail): 117 000
  • Fire Emblem: Awakening (3DS Digital): 63 000

February 2013 Hardware Sales

Hardware sales in the US videogame industry for the month of February 2013 were even harder hit, declining by 26 percent to $244.2 million, with even the Xbox 360 seeing a worrying 30 percent drop in sales compared to the year previous as it lead home console sales for the 26th consecutive month in the US.

Regarding the sales of PS Vita and Wii U, Callahan noted:

“Looking at hardware sales on an average per week basis, all platforms showed an increase from January into February. Specifically, new platforms like the Wii U and PS Vita demonstrated some momentum from the typical January hardware lull with increases of over 40 percent and 30 percent, respectively.”

February 2013 Hardware Sales Chart

  • Xbox 360: 302 000 Units (-29.1%)

  • Nintendo Console Family (DS/3DS/Wii/Wii U): 455 000 Units

February 2013 Videogame Industry Sales Totals

  • February 2013 Videogame Sales – $810 million (- 25%)

  • February 2013 Videogame Hardware Sales – $244.2 million (- 26%)

  • February 2013 Videogame Software Sales – $369.9 million (-27%)

  • February 2013 Videogame Accessory Sales – $213.9 million (- 3%)

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