January UK software sales paint a grim picture for Wii U

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One of the disappointing features of the last few weekly UK software charts is the absence of any Wii U exclusive titles. While there hasn’t been much in the way of new Wii U releases over the past couple of months, you’d still expect games like New Super Mario Bros. U and ZombiU to chart if enough people were buying Nintendo’s console for the first time.

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Now new sales data highlights just how poorly Wii U software is selling in the UK. Wii U games (including copies of Nintendo Land bundled with the system) had only 1.6% of the market share during January with around 34 000 units sold.

Meanwhile, Xbox 360 software comprised 38.4% of the market share with the PS3 in second place with 25.8%.

Here’s the UK software chart by platform for January:

January software sales (market share):

  • Xbox 360: 810 000 (38.4%)
  • PS3: 545 000 (25.8%)
  • PC: 228 000 (10.8%)
  • Wii: 182 000 (8.6%)
  • DS: 139 000 (6.6%)
  • 3DS: 112 000 (5.3%)
  • PS Vita: 46 000 (2.2%)
  • Wii U: 34 000 (1.6%)
  • PSP: 13 000 (0.6%)
  • PS2: 2 000 (0.1%)

During an investor presentation held at the end of January, Nintendo president Satoru Iwata admitted that the UK was a stumbling block for the company saying, “out of all the major countries in which we operate, we perform least favourably in the UK”.

What can Nintendo do to turn around the Wii U’s dire position in the UK at this point in time? Let us know your thoughts in the comments.

Source: CVG

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