During the company’s third quarter earnings report detailing generated revenue and videogame unit sales for the financial period ending December 31st, Ubisoft has revealed some enormous sales numbers for the publisher’s three top franchises of 2012.
According to Ubisoft, Assassin’s Creed III had ‘sold in’ 12 million units worldwide by the end of 2012, followed by Just Dance 4 with 8 million units and Far Cry 3 with 4.5 million.
Assassin’s Creed 3’s ‘sell-in’ number in particular represents a 70 percent increase over that of Assassin’s Creed: Revelations during the games’ respective first nine months on sale.
Ubisoft CEO Yves Guillemot commented:
“Fiscal 2012-13 is a real turning point for Ubisoft. Our performance fully validates our long-term choices and the large-scale investments we have been undertaking for several years now, with a sharp ramp-up in games for core gamers and notably our strong comeback into the major segment of shooter games.
“We have also re-established Far Cry as one of the major pillars of our offering for core gamers, with Far Cry 3 the highest rated shooter of 2012 for Xbox 360 and winning the Gamespot People’s Choice Game of the Year award. We now have greater visibility in terms of future revenue and profitability for this franchise.”
As a result of these sales successes, Ubisoft’s market share reached in excess of 11% in both the US and Europe during 2012.
What does ‘sell-in’ mean, though? We’re assuming that the numbers quoted by Ubisoft refer to units sold into retail channels (shipped), and not units sold to customers, but the fact that these kinds of numbers have already made it into the market, and that the market has demanded that amount of units, is still an immense achievement on the part of the publisher.
Were you one of the millions to enjoy Assassin’s Creed III, Far Cry 3 and Just Dance 4?