Deep Silver today announced that Dead Island has passed a significant sales milestone.
The zombie action game was released in September 2011 and has now sold over five million copies worldwide, a figure which includes both retail and digital versions.
Koch Media saw the achievement as validation of their belief that new IPs can be created at the end of a console cycle.
Publisher CEO Klemens Kundratitz commented “While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi.”
“This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”
Dead Island: Riptide is the next instalment in the franchise and sees the story continuing the incidents taking place in the original game while adding new features to the co-op focussed gameplay. Riptide will be available for the Xbox 360, PS3 and PC on the 23rd April in the US with the rest of the world following on the 26th April.
Koch Media believes this performance is a “good omen for the projected sales of Dead Island: Riptide.” International Commercial Director Menno van der Bil said “The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even surprising touch can be expected from Deep Silver.”