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El33t’s Question of the Day: Should company heads reveal that they’re using a competitor’s product?

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El33tonline Question of the Day

Does Microsoft’s Steve Ballmer use an iPhone or iPad? Does Nintendo’s Shigeru Miyamoto play Halo? Do Activision and EA employees indulge in rounds of their competitor’s games, like Battlefield and Call of Duty?

We could hazard a guess and say ‘At some point, and even regularly, yes,’ but when they do, should they let the world know? In this world of big business where perception is key, should company executives reveal that they’re using a product created by a competitor? Tom would like to ask this Question of the Day:

Should company heads reveal that they’re using a competitor’s product?

We’re not going to chastise people for making use of any particular product – it’s their choice after all – but doesn’t it hurt their own company if they publicly advertise the fact?

Tom recently spotted president of Worldwide Studios at Sony Computer Entertainment, Shuhei Yoshida, asking for Nintendo ID friend requests for Nintendo’s Wii U, while EA’s Twitter account told the world that someone at the publisher is “Researching the competition,” which was accompanied by a picture of Call of Duty: Black Ops 2 and Halo 4.

Does this hurt the respective companies’ images? Or should we take it as fact that everybody is using everybody else’s products? Furthermore, should company executives set the example and use only the products that they create, as opposed to the competitor’s products, even in private?

What’s your take on public perception of large corporates like Sony, Nintendo, Microsoft and others?

This Question of the Day was suggested by Tom – thanks Tom!

(If you have a Question of the Day that you would like to put to the El33tonline community, mail it to oliver[@]el33tonline.com and we’ll send it out, with credit of course!)


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