Take-Two Interactive has revealed that the Grand Theft Auto series has shipped 125 million units life-to-date. The publisher’s CEO Strauss Zelnick announced the milestone at the Credit Suisse Technology Conference.
Take-Two announced a 114 million unit figure in September 2011, which means the figure is up by an astounding 11 million units. It’s also interesting to note that Grand Theft Auto IV has shipped 25 million, meaning that one fifth of the total number shipped is from the fourth instalment in the series which was released in 2008.
Zelnick believes the Grand Theft Auto series is similar to the James Bond film franchise, a new one is not typically released every two years which helps to keep it popular. He cited his understanding that Call of Duty: Black Ops II has not performed as well as last year’s Call of Duty: Modern Warfare 3, which to his mind indicates that the series is beginning to slow.
“That’s never been the case with one of ours,” he said. “Ours do better each time. Our view is it’s hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that’s proven to be the case. IP that is annualized eventually seems to hit the wall and we don’t want our IP to hit the wall.”
Do you think that series that are annualized become less popular over time? Or are you happy to buy a new installment of a series each year?