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Halo 4 makes history with $220m global sales in first 24 hours

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Halo 4 has made entertainment history, eclipsing the biggest movie launch in the US box office history with $220 million in global sales in the first 24 hours of the title’s release.

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The game is also on track to reach over $300 million in global sales in the first week, making it the biggest Halo launch in history and the biggest entertainment launch of the year to date. It took the record for the biggest one-day opening in US box office history, previously held by Harry Potter and the Deathly Hallows: Part 2, and even beat the biggest movie of 2012, The Avengers, and all of this based on sales in the US alone.

According to Microsoft, Halo 4 has pushed lifetime sales for the Halo franchise past $3.38 billion, making it “one of the most popular entertainment franchises in the world.” With over 4 million players in the first five days Halo 4 also took the record for the largest number of players in the history of the Halo franchise.

No surprise then that users spent over 31.4 million hours playing Halo 4, which means the total number of gameplay hours of the Halo franchise has reached beyond five billion. Online content for the live action digital series, Halo 4: Forward Unto Dawn, has also been popular among Halo fans, with over 46 million total views to date.

Phil Spencer, corporate vice president of Microsoft Studios, had this to say: “Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the ‘Halo’ franchise, ‘Halo 4’ is kicking off a strong holiday season and has become the must-have blockbuster experience of the year.”

“Consumer demand and excitement for ‘Halo 4’ is even greater than we anticipated,” said Tony Bartel, GameStop president. “Day-one sales of ‘Halo 4’ make it the biggest ‘Halo’ launch in GameStop history and the biggest game launch on any platform so far this year in our stores.”


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