Borderlands 2 ships over 5 million units worldwideWritten by: / / No Comments
2K Games has announced that Borderlands 2 has sold over 5 million units worldwide.
According to the publisher, the new playable character class and new Captain Scarlett and her Pirate’s Booty add-on campaign mean that the title is still gaining momentum, and will continue to do so with three new add-on campaigns scheduled to release over the coming months.
“We’re thrilled with the momentum of Borderlands 2 and it’s really a testament to all the hard work that the team at 2K and Gearbox put in to make this a must play game,” said Christoph Hartmann, president of 2K. “The Borderlands series has never been more popular, and with continued support through substantial add-on campaigns, Borderlands 2 has cemented itself as one of the industry’s mega franchises.”
The fifth playable character class, Gaige the Mechromancer, was released earlier this month. The new class is available for free to members of the Premiere Club who pre-ordered the game, otherwise will cost you $9.99 or 800 Microsoft Points. Captain Scarlett and her Pirate’s Booty was also released earlier this month, and will cost you $9.99 or 800 Microsoft Points, unless you have the Season Pass in which case it is free.
The Season Pass is available for $29.99 for PlayStation 3 and PC players or 2400 Microsoft Points on Xbox LIVE. Once you have the pass you’ll be able to download all of the add-on content for free, and considering that all four add-on campaigns are scheduled to be available by June 2013 this is a pretty good deal.
“The overwhelmingly positive response to Borderlands 2 from our fans has been incredible,” said Randy Pitchford, President of Gearbox Software. “Players have embraced Borderlands 2 as their next hobby with over 50 million interactions with Claptrap in the central town of Sanctuary and 12,000 real world years’ worth of time spent shooting and looting their way through Pandora! We are just getting started and have incredible momentum to improve and add to the game all the way through the holiday season and beyond. We can’t wait to show everyone what more we have in store for Borderlands 2.”
Jesse Divnich, VP of Insights & Analysis at research firm EEDAR said, “Borderlands has been able to achieve attach rates north of 25% when the industry average is 14% and we anticipate that downloadable expansion packs for Borderlands 2 will generate similar attachment rates.”
If you haven’t explored the world of Pandora yet, read El33tonline’s review of Borderlands 2 to see what kind of mayhem you’ve been missing out on.