Microsoft is going big with the launch of Halo 4 next week, take over a principality (including a castle and a mine) kind of big! But they’ve sure got a reason to celebrate with the publisher’s recent announcement that the Halo franchise has sold 46 million copies worldwide since launch in 2001!
The Halo franchise has generated nearly $3 billion in sales, with Halo: Reach reaching over $200 million in sales in the US and Europe in the first 24 hours of its release and first day sales of Halo 3 reached over $170 million in the US.
Over 5 billion hours of Halo gameplay have been logged by Xbox LIVE players, who have generated over 120 million pieces of user-generated content from within the game since the launch of Halo 3.
“Halo is a $3 billion blockbuster franchise which has shaped entertainment history and defined a generation of gamers,” said Chris Lewis, Vice President, Interactive Entertainment Business, Microsoft EMEA. “From the world’s first ever red-carpet premieres for a video game to sending a man strapped to a jet-pack 50-foot above London’s iconic skyline, Halo launches have continually broken the mould and we are back with a colossal bang for Halo 4, transforming a country on the biggest scale imaginable.”
Lewis is talking about Xbox 360 transforming the Liechtenstein countryside within the heart of Europe by taking over the country’s most iconic landmarks, including a 13th century castle and a working mine, to create a real-life replica of the Halo universe to make the launch of Halo 4.
Fans and media from around the world were transported to a secret location to take part in a theatrical experience, they were “thrust into a war zone which recreated brutal battle grounds through pyrotechnic explosions, thunderous sound effects and cinematic set builds.” You can browse through the incredible photos and videos from the Experience Halo event over here.
Halo 4 launches on November 6th, exclusively for Xbox 360.