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Kalahari launches viral campaign for rAge

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rAge 2012 Banner Logo

Leading online retailer Kalahari.com has launched a mysterious viral campaign promising big things for its stand at the rAge expo which runs from October 5th to October 7th at the Coca-Cola dome in Johannesburg.

Further details will be revealed on September 27th but for now all we have is these two zombie-themed images to go on:

Kalahari rAge Image 1

Kalahari rAge Image 2

Based on the evidence above, what do you think Kalahari will reveal on September 27th regarding its plans for rAge? Do you think this viral campaign is related to a particular game or something less specific than a single title? Feel free to speculate in the comments section!


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