June NPD: US game industry sales drop 29%, LEGO Batman 2 tops software chartWritten by: / / No Comments
US sales tracking firm The NPD Group has just released its latest report on the country’s videogame industry, noting a year-on-year drop in overall industry revenue for the month of June.
Revenue fell by 29%, down to $699 million in June 2012 compared to $989 million in June 2011. Sales in the software and hardware categories also fell by drastic levels, but accessory sales increased slightly thanks to the sale of Skylanders figurines.
NPD’s Anita Frazier wrote in the report:
“These sales figures represent new physical retail sales of hardware, software and accessories, which account for roughly 50-60% of the total consumer spend on games.
“When you consider our preliminary estimate for other physical format sales such as used and rentals at $170MM, and our estimate for digital format sales including full game and add-on content downloads including microtransactions, subscriptions, mobile apps and the consumer spend on social network games at $491MM, we would estimate the total consumer spend in June to be $1.36B.”
June 2012 Software Sales
For the month of June 2012, videogame software sales in the US dropped 27% compared to the year previous, down to $362.8 million generated during the reporting period.
LEGO Batman 2: DC Super Heroes lead software sales (with a reported 450 000 units sold), followed by Ghost Recon: Future Soldier and Diablo 3. Interestingly, Batman: Arkham City is back in the Top Ten, which can be attributed, Frazier says, to the upcoming theatrical release, The Dark Knight Rises:
“Batman may be on consumer’s minds with Batman: Arkham City also ranking sixth, and with the latest movie, Dark Knight Rises, debuting later in July,” said Frazier.
June 2012 Software Sales Chart
- 1.) Lego Batman 2: DC Super Heores – Warner Bros. – (Xbox 360, Wii, PS3, NDS, 3DS, PSV, PC) – 450 000 Units
- 2.) Tom Clancy’s Ghost Recon: Future Soldier – Ubisoft -(Xbox 360, PS3, PC)
- 3.) Diablo 3 – Activision Blizzard – (PC)
- 4.) Max Payne 3 – Take-Two Interactive – (Xbox 360, PS3, PC)
- 5.) NBA 2K12 – Take-Two Interactive – (Xbox 360, PS3, Wii, PSP, PS2, PC)
- 6.) Batman: Arkham City – Warner Bros. – (Xbox 360, PS3, PC)
- 7.) Pokemon Conquest – Nintendo – (NDS)
- 8.) Call of Duty: Modern Warfare 3 – Activision Blizzard – (Xbox 360, PS3, Wii, PC)
- 9.) Battlefield 3 (Xbox 360, PS3, PC) Electronic Arts
- 10.) The Amazing Spider-Man – Activision Blizzard (Xbox 360, PS3, 3DS, NDS, Wii)
- Unknown.) Lollipop Chainsaw – 107 000 Units
June 2012 Hardware Sales
During the reporting period of June 2012, revenue generated by the sale of videogame hardware only reached $201 million, which represents a drop of 45% compared to June 2011 when $364 million in hardware sales was recorded.
Xbox 360 was once again the top-selling console overall in the US this past month, but Nintendo’s 3DS is making great strides, selling five million units since release in 2011:
“The 3DS is still up nearly 25% over where the NDS was in a similar point in time after release to market,” wrote Frazier, “and has topped portable hardware unit sales for the last 11 months. I am excited by the content that is coming to market later this year, and to watch what impact that will have on hardware sales.”
June 2012 Hardware Sales Chart
- Xbox 360: 257 000 Units (Down 49.3%)
- Nintendo 3DS: 155 000 Units (Up 8.4%)
- Nintendo DS: 150 000 Units (Down 61.1%)
- Wii: 95 000 Units (Down 65.2%)
- Vita + PSP: +/- 100 000 Units
June 2012 Videogame Industry Sales Totals
- June 2012 Videogame Sales – $699 million (-29%)
- June 2012 Videogame Hardware Sales – $201 million (-45%)
- June 2012 Videogame Software Sales – $362.8 million (-27%)
- June 2012 Videogame Accessory Sales – $169.8 million (+4%)