June NPD: Microsoft responds with market share dominanceWritten by: / / No Comments
The NPD Group has released its latest report on the health (or lack thereof) of the US videogame industry, citing worryingly steep declines in revenue generated during the month of June, with particularly troublesome drops in hardware sales.
Microsoft seems to be unaware of these troubles, revealing that sales of the Xbox 360 are just just as buoyant as ever.
For the month of June, Microsoft sold 257 000 Xbox 360 consoles in the United States and held an impressive 47% share of “current-generation console” sales in the country – the 16th consecutive month that market share for Xbox 360 and its associated products have remained above 40%.
A few other morsels of information made their way through, including the fact that the Xbox 360 has continued to retain its lead as the number one selling home console for over a year and a half
Here a few other Xbox 360 facts you might be interested in:
Total retail spend on the Xbox 360 platform in June (hardware, software and accessories) reached $272 million, the most for any console in the U.S. Consumers spent more on Xbox 360 products than they spent on the other two current-generation consoles combined.
Xbox 360 held four of the top 10 US console game titles, including the top three titles. Xbox 360 titles in the top 10 included: Ghost Recon: Future Soldier, Lego Batman 2: DC Super Heroes, Max Payne 3 and NBA 2K12.
How much longer can Microsoft and Xbox 360 keep up the dominance? Will the 3DS (and 3DS XL) overtake the console this year, or is it Microsoft’s race to lose at this point?