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EA releases fiscal year 2012 financial report: Mass Effect 3 tops $200 million at retail

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EA has released its financial report for the fiscal year ending March 31, 2012. The report suggests that EA enjoyed a highly profitable period during the latest fiscal year with its digital distribution service Origin topping 11 million registered users and Mass Effect 3 taking over $200 million at retail.

EA building

EA’s digital revenue was one of the company’s major areas of profit growth. CEO John Riccitiello had this to say on EA’s expansion in this particular domain:

“We are proud to report a strong quarter and a fiscal year highlighted with $1.2 billion of digital revenue. In the coming year, we break away from the pack, with a very different profile than the traditional game companies and capabilities that none of our new digital competitors can match.”

Here are some of the highlights from EA’s financial report:

  • All-Time High Non-GAAP Net Revenue of $4.2 Billion in Fiscal 12

  • Annual Digital Non-GAAP Revenue — Up 47% to $1.2 Billion

  • Digital Revenue Driving Margin Expansion

  • Mass Effect 3 Sales Exceed $200 Million at Retail

  • FIFA 12 Non-GAAP Digital Revenue Tops $100 Million

  • Strong results driven by the successful launches of Mass Effect 3, FIFA Street 4, SSX and Kingdoms of Amalur: Reckoning.

  • FIFA 12 established the best year in franchise history – with downloads and micro-transactions totaling $108 million. FIFA Ultimate Team — a pure digital companion to recent FIFA titles was the second best-selling EA offering in the UK in fiscal 12.

  • Battlefield 3 had a record year, establishing itself as one of EA’s premier game services and in the process successfully took share in the growing First-Person-Shooter market.

  • Battlefield 3 players are still deeply engaged — 6.3 million MAUs in March. New content downloads available in May and June.

  • Q4 full-game downloads were up 76 percent year-over-year, contributing $60 million in the quarter, driven in part by Mass Effect 3 and STAR WARS: The Old Republic.

  • STAR WARS: The Old Republic active subscribers are 1.3 million. Two new content packs — Legacy and Allies, available in Q1.

  • EA’s Play4Free brands are generating an average of nearly $2 million per week. Several more EA brands will be introduced in the Play4Free portal in fiscal 13.

  • EA shattered its goal for digital revenue growth — generating more than $1.2 billion in fiscal 12 for a 47 percent year-over-year growth, and driving operating margin to 10%. Another 40 percent increase in digital non-GAAP revenue and continued operating margin expansion is forecasted for fiscal 13.

  • EA’s Origin platform for games and services has registered 11 million players and generated approximately $150 million in just ten months. EA’s Nucleus database has registered 220 million consumers.

  • Casual game leader PopCap — acquired by EA in August — is growing on mobile and social platforms with new games like Solitaire Blitz and Lucky Gem Casino. A new version of Bejeweled is EA’s top grossing game on the Apple App Store.

  • EA repurchased 27.7 million shares for $529 million through March 31, 2012, and as of the call, the $600 million share repurchase program has been completed.

  • In fiscal 13, EA will invest $80 million in development of games for Gen4 console systems.

Source: GameTrailers


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