Those furious pheasants simply aren’t content to be relegated to mobile and download markets and are on the hunt for a new audience to dominate, which is why Angry Birds from Rovio Entertainment will soon become available at stores as a PC game.
All three currently available Angry Birds titles will appear on PC in the UK, Ireland, South Africa, Australia and New Zealand thanks to a deal signed by Focus Multimedia.
In South Africa specifically, Apex Entertainment will handle distribution duties for the Angry Birds PC games, with the first of these titles releasing on December 2nd in the country at a recommended retail price of R149.95. ‘Angry Birds Rio,’ meanwhile, will become available before Christmas, and ‘Angry Birds Seasons’ will appear on store shelves in 2012.
Did you know that Angry Birds has been downloaded over half a billion times? An incredible (and almost incomprehensible) number, the franchise’s runaway success has helped it enter other merchandising avenues, included animation, toys and book publishing.
Rovio spokesperson Ville Heijari said of the PC version of Angry Birds:
“Boxed retail is another way to reach a wider audience. Digital and mobile are still at the core of our business, but boxed retail is a good addition for taking the brand forward.”
Director of Product and Marketing at Apex Interactive, Quinton Davie, said of the distribution deal with Focus Multimedia:
“We at Apex Interactive are proud to be associated with the release of the first licensed version of any Angry Birds title in our territory, and we are confident in achieving successful sales.”