News

Ubisoft acquires Trials creator RedLynx

Written by: / / No Comments

The latest news from the Ubisoft camp is that they have acquired RedLynx, the Finland-based developer who created the popular Xbox LIVE game Trials.

It’s not surprising that RedLynx caught the publisher’s keen eye, given that Trials has become the best-selling game ever on Xbox LIVE Arcade with over two million downloads across the game and both downloadable content packs. And with Trials Evolution already in development and due for release in the coming months, RedLynx is definitely moving on up since it was founded in 2000.

Trials HD Banner Image

According to the press release, “Following the acquisitions of Massive Entertainment, Nadeo, Quazal and Owlient, RedLynx represents the continuation of Ubisoft’s focus on strengthening its online expertise and infrastructure in order to expand its portfolio and use of new online business models.”

Yves Guillemot, chief executive officer at Ubisoft, is happy about the acquisition: “The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales and their multiplatform positioning. We are delighted to welcome RedLynx to the Ubisoft family. Their expertise in asynchronous online games and physics-based game mechanics provides us with a great opportunity to bring their powerful brands, most notably Trials, to an even broader range of fast-growing digital platforms.”

Tero Virtala, chief executive officer of RedLynx, had this to say: “As part of the Ubisoft team, RedLynx will be able to focus even more intently on creating stand-out, excellent brands that push the boundaries of online gaming in many new growth areas. With Ubisoft, a wider audience will get the chance to enjoy our games, we’ll generate more value for our brands, and also leverage our experience more broadly in digital distribution channels.”


Tags: , , , ,