Following on the heels of EA, THQ, Warner Bros. Interactive, Codemasters and other publishers’ initiatives to encourage consumers to buy original copies of games at retail, Ubisoft has today confirmed that the French publisher will include redemption codes in its future titles to allow access to online features and multiplayer.
Like other ‘online pass’ programmes, you’ll need to redeem that game’s code online in order to enjoy additional multiplayer features, but if you happen to buy the game second-hand from the used market, or borrow it from a friend, you’ll need to buy a code for $10 to get into multiplayer.
Ubisoft’s iteration of the online pass system will be called the ‘Uplay Passport’ programme, and will first be used in the publisher’s upcoming Driver: San Francisco in September.
With a Uplay Passport code, Ubisoft promises “access to bonus content, exclusive offers, and online multiplayer play,” and will act as an adjunct (fancy word, Ubisoft) to the already established Uplay service.
If you’re not sure if a Ubisoft title uses Uplay Passport, you’ll be able to look out for a special logo on the back of a game’s box, which will identify that title’s use of the programme.
This news arrives on the back of a similar announcement by Sony Computer Entertainment, revealing that future first-party titles from the company will also include an online pass system of some description, beginning with Resistance 3.