EL33TONLINE: News tag archive: makebelieve
Sony’s new global brand message, “make.believe,” made a North American debut at the CES 2010 show yesterday, which kicked off in Las Vegas last night. The new message, pronounced ‘make-dot-believe,’ was introduced by Sir Howard Stringer, Chairman, CEO and President of Sony Corporation, in Berlin last September.
According to Sony, “the make.believe initiative is not a traditional advertising campaign or slogan. It is a platform for engaging consumers with the world of Sony in entirely new ways, and marks the first time in the Company’s history that it has had a unified global brand message across all of its businesses, from electronics to entertainment to network services.”
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