Report: PopCap Games to be acquired for $1 billion

PopCap Logo According to a recent report on industry site TechCrunch, casual games giant PopCap Games is in the process of being acquired by an unknown buyer for over $1 billion.

PopCap Games would be known to most any gamer, ‘hardcore’ or ‘casual,’ for web, PC, console and portable games such as Bejeweled, Zuma, Peggle and Plants VS Zombies, and thanks to the company’s ability to release hit after hit is able to earn revenues in the range of $100 to 150 million annually, according to sources.

TechCrunch posits that social game behemoth Zynga (Farmville, Mafia Wars, Frontierville) may be up to the task of purchasing a studio as successful as PopCap, while EA may be looking to acquire the company along with the range of highly visible intellectual properties to support its drive towards success in the online market.

The most interesting potential buyer for PopCap, however, would be an Asian company looking to find a springboard into the Western game market.

We’ll keep an eye glued to the story for further developments.

Source: TechCrunch



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