[Update] Added the debut trailer for Create below. It may just explain a few things… [End of Update]

EA has just taken the wraps off of a game called Create, a title the publisher says is “powered by imagination” and “rewards players for being creative.”

Releasing this November on the Wii, PlayStation 3 (featuring PlayStation Move support), Xbox 360, PC and MAC, Create is a game for the whole family, and “presents imaginative gameplay challenges where the solutions are fuelled by the creativity of the player.”

“The more players explore the game, solve level-based challenges, and customize their world, the more rewards will be unlocked. Creativity will be unleashed as players design environments with easy-to-use brushes and tools, including textures, props and animating objects that bring the scene to life.”

If you’re ‘playing’ Create on the PS3, Xbox 360, PC or MAC, you’ll be able to share your creations, puzzle solutions or challenges of your own with an online community, via the console and the official Create website. In turn, friends will be able to download and remix your creations.

“Imaginations will run wild this holiday!”

VP and General Manager at developer EA Bright Light, Harvey Elliott said of Create:

“Create uses families’ imaginations to develop new ways to play together that are both fun and challenging. We wanted to design a game where the entire family can explore, decorate, and solve challenges where no solution is wrong and the only limit is the imagination.”

Create - Debut Trailer

Here are a set of box art images for Create: