What is in a name? Apparently a lot more than meets the eye. Companies these days tend to spend millions on creating a brand name and then sticking with it. If you dare to look at a well-established brand just a little bit skew you can be sure to lose your socks after heavy litigation. I once had a typo in an article and rather than saying “Put a cork in it” I said “Put a coke in it”…My ISP received a court order to remove it.

The choice of words that make it into a name plays a very big part in the success of the product involved. Imagine disposable nappies named Pooper Scoopers. Not only is it an accurate description, it is also very family friendly. Yet you rather get Pampers, to appeal to a mother’s softer, kinder nature. It hides the fact that babies are actually very messy creatures that give grown men the jeeblies. But I digress.

Continue reading “War, what is it good for?”