Nintendo has announced that the Wii will be available for $50 less across North America starting on the 27th of September, making the new price tag of the publisher’s console $199.99.

Nintendo of America made the announcement at the Tokyo Game Show, after weeks of speculation and rumours that a price cut was imminent and shortly after the Xbox 360 Elite and PS3 were reduced to $299.

“Wii has reached more video game players than any game system before because it attracts everyone—both men and women, and people of all ages,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing.

“Our research shows there are 50 million Americans thinking about becoming gamers, and this more affordable price point and our vast array of new software mean many of them can now make the leap and find experiences that appeal to them, whatever their tastes or level of gaming experience.”