Activision Blizzard CEO Bobby Kotick recently gave an indication of where the future of the company’s Guitar Hero franchise may lie, and it doesn’t look as though traditional home consoles factor into this outlook.
Speaking at the Deutsche Bank Securities Technology Conference yesterday afternoon, Kotick gave a presentation regarding the future of the games industry and potential growth in the market.
During the question and answer session, an audience member asked Kotick about the possibility of Activision Blizzard’s titles, and other company’s games, foregoing the need to use a physical, traditional console to play them, most probably referencing cloud computing-type streaming initiatives such as Gaikai and OnLive.
It was confirmed that Activision Blizzard is indeed considering such alternatives to game distribution and delivery, as Kotick made it clear that such a future would present new business opportunities and greater freedom for third-party developers:
“I think what the untethered Guitar Hero does,” explained Kotick, “is it maybe equals the playing field a little bit more and gives you leverage with first parties on downloadable content and the business model.
“…you should expect to see many of our products to be playable on the television independent of a console,” continued Kotick.
Kotick did, however, backtrack a little bit and, regarding the current consoles, stated how he thinks that “there’s a lot more life left in the ones we have.”
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