Microsoft’s Larry Hryb (aka Major Nelson) has reassured Xbox gamers that they “don’t need to worry about a huge influx of ads across the dashboard” with Microsoft’s move to bring Silverlight ads to Xbox Live in the future. Silverlight is a Microsoft web technology that allows dynamic content similar to Adobe’s Flash.
According to Hyrb, “I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community.”
He goes on to say that “Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like like Shibuya Crossing. That’s just not good for anyone.”
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