Speaking to Gamasutra late last week, and in reply to Activision Blizzard chief Bobby Kotick’s call for a PlayStation hardware price drop, Sony have issued a statement attempting to calm the nerves of the giant Call of Duty and Guitar Hero publisher, as well as assuage concerns related to the PlayStation brand’s perceived slip in momentum.
Shortly after Kotick’s comments came to light, vaguely threatening to drop Activision’s support for Sony’s gaming platforms if price drops for the hardware were not forthcoming, Sony Computer Entertainment America senior director of corporate communications and social media, Patrick Seybold said in a statement:
“PlayStation has tremendous momentum coming out of E3, and we are seeing positive growth with more than 350 titles slated to hit across all our platforms, including many anticipated games from our publishing partners.”
“We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience.”
Source: Gamasutra
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Comments:
Don't you think that Activision is just suggesting a marketing strategy? Because Activision does not need Sony to earn money, it still have Blizzard and PC gaming with 360 xbox, right? However, on Sony's statement, it seems like price-cut is impossible and they'll continue with their game plan. Well, it's their decision, hopefully a miracle happens.