EA have announced that the latest entry to their Sims series of people and life simulator sandboxes, The Sims 3, has gone on to become the biggest launch in the history of the franchise, as well as EA’s biggest PC launch, selling 1.4 million copies in its first week on sale.

Seven million pieces of player-created Sims 3 content is also said to have been downloaded by players of the game.

Additionally, The Sims 3, also available for the iPhone and iPod Touch, has been sitting at the number one position on the Apple App Store’s paid application sales chart since launch. Head of the EA Play Label, Rod Humble enthused:

“With more than a dozen press awards, strong reviewer scores and positive feedback from The Sims community, we are thrilled with the success of The Sims 3 launch and the early sales indicate that we have another hit on our hands.

“The volume of items created with The Sims 3 and downloaded online is a testament to how passionate The Sims players are. It’s their world now, we can’t wait to see everything players create and share.”