LucasArts renews distribution deal with Activision

LucasArts have announced that they have renewed their distribution and publishing contract with Activision Blizzard, which will see the mega-publisher taking care of the business side of LucasArts’ games in the pan-European, Southeast Asian and Australian regions of the world.

LucasArts Logo After a successful partnership that saw the release of Star Wars: The Force Unleashed across many, multiple platforms, selling a whopping 5.7 million units in the process, the two companies hope to continue their successes with LucasArts’ upcoming Wii, DS, PSP and PS2 game, Indiana Jones and the Staff of Kings, releasing in June this year. VP of global publishing at LucasArts, Mary Bihr said:

“This agreement with Activision reflects LucasArts’ commitment to the international markets and we look forward to bringing the best products to our consumers worldwide.

“We made the decision based upon Activision’s proven track record in managing strong brands and our long standing relationship which has produced tremendous results as games such as LEGO Indiana Jones and Star Wars: The Force Unleashed have risen to the top of sales charts globally.”

General manager of LucasArts International for Activision Publishing, Menno Van der Bil commented by saying; “LucasArts’ vast portfolio of video games has caught the imagination of gamers of all ages across the globe - opening up exciting new possibilities for much-loved franchises whilst injecting fresh ideas into the market.

“We look forward to working alongside LucasArts to release unique and innovative products the whole family can enjoy for the years to come.”






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