Activision Blizzard have revealed a new label to take full advantage of both the Wii’s popularity and its target demographic – the family.

The new Wii-exclusive label, Fun4All, will encompass family games and focus on the social aspect of gaming in an attempt to bring family and friends together. Activision marketing director, David Tyler said:

“This is a market segment where Activision Blizzard already has significant strength, including some of the largest kids’ movie licences. However, we are committed to making this part of our portfolio even stronger in the future and the Fun4All sub-brand will be one of the platforms we use to achieve this.”

The new label will see its first releases this week in the form of six games, namely Pirates: Hunt for Blackbeard’s Booty, Monkey Mischief, Block Party, Pitfall: The Big Adventure, Little League World Series Baseball and World Championship Sports. More titles will follow in the future in the hopes of strengthening Activision Blizzard’s portfolio of family and kids games.

A dedicated, two week TV advertising campaign for Fun4All, targeting parents and children, is set to begin on February 13th. Something to ‘look forward’ to, then.