EA have announced their intention to place more emphasis on the Wii, focussing development efforts on that platform, in an effort to “rival Nintendo on their own platform” as well as “get noticed [on Wii] in ways that no other third party will.”

While EA’s Sports division will continue to focus on the Wii, they also intend to take advantage of people’s “fascination with fitness” through their EA Sports Active brand.

EA CEO John Riccitiello also revealed that a version of EA’s Dead Space will be making its way to the Wii, re-designed to take advantage of that console’s specific abilities.

Riccitiello went on to describe, what he calls, the three ‘buckets’ of the game industry, which are online games, Wii Games and Xbox 360 and PS3 games combined (which doesn’t account for EA’s mobile and casual online businesses).

“We’re proud to have great marketing partnerships around key exclusives, but in general, think of us as having those three buckets,” said Riccitiello, although EA plans to give the Wii ‘bucket’ as much focus as the Xbox 360 and PS3 ‘buckets’ combined, continuing on to say; “Nintendo is the leader; they’re getting half our emphasis in terms of title counts.”

“You live, you learn, you adjust and improve. This year’s [Wii] title slate [from EA] is a significant improvement from last year.”