Last week we reported that the PSP had crossed the 50 million sales mark, today we have a Q & A with Sony about their thoughts on the PSP reaching this milestone.

Take a closer look for a breakdown of sales by territories as well as a unit sales forecast for this fiscal year and other interesting facts.

- Q: PSP sell-in of 50 million units is half of that of DS, what is your reaction to it?

PSP came in as a novice player into the portable entertainment device market, where Nintendo was an absolute champion. Since its launch in 2004, PSP has continued to offer 3D-CG games, high resolution movie viewing, and music, while realizing new ways (culture) of enjoying games with family and friends through ad-hoc mode and through the wireless Internet service. PSP has built a new market by enhancing the ways to enjoy digital entertainment on a portable device. PSP has gained robust support from users all over the world, and while achieving 50 million sales in 4 years from launch certainly is an important milestone, we will continue to aggressively promote to increase the installed base by enhancing / expanding content and services.

- Q: Competition within the market for portable devices has intensified (with DSi and iPhone), what is your strategy against other portable devices?

Since its launch, PSP has been offering entertainment and services that is only possible on PlayStation through exciting games, additional digital entertainment and unique network services. We will continue to expand and create a new world of computer entertainment with the PSP handheld entertainment system.

- Q: When did PSP sell-in reach 50 million units?

January 2009 （4 years and 1 month since launch).

Q: What is the breakdown of unit sales by territories and/ or by models (1000/ 2000/ and 3000).

• SCEA: Approx. 18 million units
• SCEE: Approx. 16 million units
• SCEAsia: Approx. 4.5 million units
• SCEJ: Approx. 11.5 million units

(The numbers include bundle packs released from 3rd party publishers) We do not disclose the breakdown by models.

- Q: Are you going to revise the PSP unit sales forecast for FY08?

No. Our forecast of 15 million units for this fiscal year remains unchanged.

- Q: What are the software sales figures for PSP and their breakdown by territory? How many game content are available on PlayStation Store for PSP?

Please refer to the data below.

- Q: How many PSP game content have been downloaded from PlayStation Network?

We do not disclose the cumulative download number for PSP content from PlayStation Network.

- Q: Are there any plans for future price cut?

As always, we do not comment on the pricing strategy.

- Q: There are rumors about new PSP, are you currently developing a new PSP?

We do not comment on rumors and speculation

Gaming platform that has reached over 50 million units in cumulative sell-in.

• PS about 102.5 million as of Dec 2008/ shipment base (reached 50 million units in about 4 years)
• PS2 about 136.7 million as of Dec 2008 (reached 50 million units in about 3 years)
• FC about 61.9 million as of Dec 2007
• GB about 118,7 million as of Dec 2007
• GBA about 81.4 million as of Dec 2008 (reached 50 million units in about 3 years)
• DS about 96.2 million as of Dec 2008 (reached 50 million units in about 2 and half years)

From “2008 CESA Games White Paper” and “Nintendo Earning Release”

Number of UMD titles/ breakdown by territories (as of Dec 2008)

• WW: over 2000 titles
• SCEJ: over 700
• SCEA: over 400
• SCEE: over 500
• SCEAsia: over 500

UMD software sales/ breakdown by territories (sell-in as of Dec 2008)

• WW: approx 200 million (197 million)
• SCEJ: approx 36 million
• SCEA: approx 81 million
• SCEE: approx 76 million
• SCEAsia: approx 4 million

Number of PSP content available in PlayStation Store/ breakdown by territories (as of Dec 2008)

• WW: over 500
• SCEJ: approx 270
• SCEA: approx 70
• SCEE: approx 70
• SCEAsia: approx 150