After the extended bidding and acquisition process surrounding Square Enix’s buy-out of the UK-based Eidos Interactive, the deal has now come to a close with the formal rebranding of Eidos as Square Enix Europe.

Square Enix Europe represents “the unified business unit” that comprises sales and marketing offices in the UK, France and Germany, which will handle the promotion of the group’s games across Europe and PAL territories, as well as the management of the company’s developers including Crystal Dynamics, IO Interactive, Beautiful Game Studios, Square Enix London Studios and Eidos Montréal.

President and chief executive officer of Square Enix Europe, Phil Rogers said of the announcement: “Today marks a major achievement towards the goals we announced in July and represents the creation of an efficient and powerful structure for game development and publishing.

“We have a formidable product-line up which truly showcases the diversity of our exceptional gaming brands.”

Square Enix now has access to a multitude of franchises brimming with future potential previously under the ownership of Eidos, including Tomb Raider, Hitman and Deus Ex, adding to their own considerable line-up spearheaded by the likes of Final Fantasy and Dragon Quest.