Popular gaming site 1UP has been sold to UGO Entertainment. 1UP itself has confirmed the rumours in a post on 1UP.com, announcing that 1UP and its associated sites have been acquired by UGO Entertainment and parent company Hearst Corporation.

According to 1UP staff, “You may have heard the rumors in the past, but today the announcement we’ve all been waiting for has officially come: UGO Entertainment and parent Hearst Corporation have acquired 1UP and its associated sites GameVideos.com, MyCheats.com, and GameTab.com. 1UP and its sites now join UGO’s network of gaming properties that will reach over 40 million monthly unique visitors.”

The post continues “Obviously, there are sure to be many questions as to what this deal means for the day to day of 1UP and its sites. To those, we can only say that we’ll continue to produce the very best gaming content and support the very best gaming community as we always have, only now we’ll have the backing of a fantastic publisher like UGO. Please join with us in celebrating this major news for 1UP.”

Here’s what UGO and 1UP representatives had to say about the deal.

First up is J Moses, CEO of UGO Entertainment, “Since we started UGO 11 years ago, we have served the gamer community and built a world-class online publishing platform. The acquisition of 1UP, with its authentic voice, tenured editorial personalities and bustling user community, allows us to expand our base of quality content and represents a major step forward in UGO’s mission to become the leader in the games space.”

Next up is Sam Kennedy, editorial director and creator of 1UP: “We are extremely excited to join the UGO team. Relying on UGO’s publishing platform will allow us to focus on what we do best - creating great content and ‘owning the conversation’ among gamers through our unique, authentic and definitive voice and community.”