Competition
December NPD: Nintendo responds

US game sales for the month of December were huge. $2.75 billion in sales in December alone! Millions upon millions of games and gaming consoles bought! Who benefited most from the end-of-year December shopping rush? Why, Nintendo of course.

Nintendo revealed that they were able to flog over three million DS units and over two million Wii units during December in the US, taking the grand total of DS and Wii units sold during 2008 to 9.95 million and 10.17 million respectively. Nintendo also pointed out that, during 2008, Wii sales represented 55% of all ‘next-generation’ console sales, while the DS accounted for 72% of the portable market.

Nintendo platforms also hold six places in the top ten best selling games during December, bringing the total number of pieces of software sold on Nintendo platforms during 2008 to roughly 132 million games. Further trumpeting their own success, Nintendo has said that the top four best selling games of 2008 were all on Nintendo Wii (and first party), namely Wii Play, Mario Kart Wii, Wii Fit and Super Smash Brothers Brawl. Nintendo of America’s executive vice president of Sales & Marketing, Cammie Dunaway said:

“Our type of entertainment has now moved to the point where there is no longer a question that if you offer consumers an expanded definition of what a video game can be, and deliver that idea with quality and affordability in mind, millions of new people will start playing video games. Concepts like Wii Fit, Guitar Hero, and Rock Band never would have seemed feasible just a few years ago, and now they’re driving growth for our the entire industry.”

Congratulations to Nintendo!

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Erin

The wii has always been popular. Now with the wii fit and yoga getting such huge reviews and such, more people are buying it. The best thing about wii is that you can use different things like that. Makes for a more entertaining experience.

The Wii is a brilliant console, but I still think that Nintendo missed an amazing opportunity with it—someone buggered up in the planning and now Nintendo aren't willing to admit that online is as important as it actually is. Imagine how much better Wii Sports would have been if they'd built online play into it, so that you could play against the millions of other Wii Sports owners worldwide. Massive missed opportunity, I say, and I think that if they had done that, then the Wii would be selling even faster than it currently is.

Lisa

I have to agree with you...more focus on online would be great and playing Wii Sports with other gamers would be awesome!

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