To the surprise of no-one, Grand Theft Auto IV, the biggest videogame blockbuster this side of MGS4, has sold 10 million copies worldwide. This has undoubtedly lead to a record third quarter for Take-Two, GTA’s publisher, although there were other games that helped achieve that goal, as Take-Two CEO, Ben Feder, pointed out:

“I’m extremely pleased with our strong position heading into the holiday season”, said Feder. “Our world-class holiday portfolio includes Grand Theft Auto IV, Top Spin 3, Sid Meier’s Civilization Revolution, and Carnival Games, as well as upcoming hits such as Midnight Club: Los Angeles, BioShock for PS3, and a range of sports titles.”

Take-Two’s third quarter sales were up to $433.8 million, compared to $206.4 million during the same period last year. Profits, on the other hand, were up to $51.8 million, compared to a loss of $58.5 million last year.

Take-Two aren’t yet content with the GTA IV numbers, though, as they are planning an advertising campaign to take advantage of the holiday season, as well as the expected increase in hardware sales over the next few months. The hardware manufacturers are said to be “planning to support GTA IV in a major way,” said Feder.