Guitar Hero outselling Rock Band 6:1

Bobby Kotick - Activision CEOBobby Kotick, head of Activision, has proclaimed his company’s dominance in the music rhythm genre by throwing some numbers around. During the recent Goldman Sachs Communacopia XVII Conference at the Grand Hyatt Hotel in New York, Kotick revealed that, not only is the Guitar Hero franchise outselling Rock Band 6 to 1, they have many more people dedicated to the task of dominating that market. Kotick bellowed:

“We’re outselling [Rock Band] 6:1. When you think about the access we have to 30% of the world’s music at Universal, we have a unique advantage there. I would also say when you look at resources, you know, our next-nearest competitor has a couple of hundred people working on these projects, we have close to 2000 people just dedicated to the Guitar Hero note tracking, introduction of new hardware, introduction of new software, and so we just have a lot more in the way of resources available to us to continue to dominate the category.” Right on, Bobby. Right on.

Source: Kotaku






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