The Xbox 360 Arcade unit is to officially become the least expensive current-gen console in Japan. The price has been reduced to 19,800 yen, or roughly £102, down from 27,800 yen, or £143, while price cuts for the standard and Elite units are also in the works.
These prices can be favourably compared to the current price of the Wii at 25,000 yen (£129) and the PlayStation 3 at 39,800 yen (£205). The Xbox 360 also saw a sales surge a few weeks ago on demand for Namco Bandai’s latest RPG effort, Tales of Vesperia. While the 360 is still struggling in Japan, with total unit sales of 684,695, compared to the Wii with 6.67 million units and the PlayStation 3 at 2.32 million units, Microsoft are doing all they can to improve their status in this region.
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Comments:
Microsoft Japan is already actually paying people to take the machines, with little success."We hope more people will be able to enjoy Xbox 360," said marketing marketer Takashi Sensui, "and we can stop enjoying quite so many of them. We also have this fine pile of HD-DVD drives ... Wait! Come back!" http://notnews.today.com/?p=63