Rockstar Games’ Grand Theft Auto IV was released last week Tuesday, the 29th of April. Today Take Two announced that it has broken entertainment records for day one and week one by dollar value.

GTA IV has sold an estimated 6 million units worldwide, amounting to a retail value of over $500 million in the first week. It sold approximately 3.6 million units on its opening day, racking up $310 million worldwide.

Earlier in the week Chart Track announced that GTA IV sold 926 000 copies (£39.9 million) in its first week in the UK. The title debuted at the top of the chart as the biggest All Formats number 1 ever, after selling an estimated 631 000 copies in the first 24 hours.

Must-have experience

“We knew Grand Theft Auto IV would break new ground in terms of the player’s experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well,” said Strauss Zelnick, Chairman of Take-Two.

“Grand Theft Auto IV’s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level.”

Ben Feder, Take-Two’s Chief Executive Officer commented “Rockstar’s goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score.”

“Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece.”

Grand Theft Auto IV is currently available for the Xbox 360 and PS3.